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Why SEO, Social and Search Advertising Are Gasping for Air

New trends suggest a strong move back to traditional advertising Everywhere you turn, bloggers and marketing insiders are squawking about social media, SEO and search engine marketing. Those activities are definitely important, and they represent a growing focus for most companies. Ye
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Click-Fraud and Phantom Clicks: The Digital Ad Industry’s Dirty Little Secret

bot net sign with skull and cross bones
The entire digital advertising world is predicated on the notion that page views and ad clicks translate into sales. Branded websites and digital media companies tout impressive numbers, promising targeted demographics and grand returns—and charging commensurate prices. But how can yo
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New Nielsen Research: Digital Still Fails to Deliver on Advertising ROI Promises

If you’ve glanced at a marketing or technology blog in the past few years, you’ve probably heard some of the commotion surrounding the supposed TV-toppling power of new media. You may have seen the claims that consumers were going to abandon their TVs in droves and just st
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The Myth of the Big Agency: Why Transparency Counts in Media Buying

When you’re working with a big agency, they’ll throw out all the stops to impress you with their media buying process. You’ll meet with the firm’s big guns; no doubt, they’ll sound polished and impressive. But here’s the thing—when it comes down to it, the top names won’t be the ones
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Media Buying Trends Impacted by Multi-Screen Consumer Behavior: Google Study

It’s no secret. Everyone’s simultaneously using smart phones, tablets/iPads, laptops and TVs to consume information, shop, find answers and have fun, and the media buying implications are significant.  That little non-secret is also the impetus behind a recent study of digital media c
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4 Best Practices for Saving 20% to 30% on your Media Buying

Henry Ford said this, and it’s as true today as ever: “A man who stops advertising to save money, is like a man who stops the clock to save time.” The fact is, most businesses need to advertise in order to grow profits, pay employees and partners, and develop new markets. Unfortunatel
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