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Media Buying 101: Is Smaller Really Better?

size matters media buying
When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the way that you might think. In many industries, larger firms can leverage their size to obtain volume discounts and special favors. However, in a detail-ori
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The Myth of the Big Agency: Why Transparency Counts in Media Buying

When you’re working with a big agency, they’ll throw out all the stops to impress you with their media buying process. You’ll meet with the firm’s big guns; no doubt, they’ll sound polished and impressive. But here’s the thing—when it comes down to it, the top names won’t be the ones
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