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Media Buying 101: Is Smaller Really Better?

size matters media buying
When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the way that you might think. In many industries, larger firms can leverage their size to obtain volume discounts and special favors. However, in a detail-ori
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Vision Media Overview – An Interview on Media Buying, Ad Sales and Advertising Negotiation

TRANSCRIPT: Phil: This is Phil Dunn with Synapse Services and we’re talking with Steve Reed of Vision Media today. Welcome Steve. Steve: Thanks Phil, good to be here. Phil: So Vision Media has been helping large and small businesses buy media for quite a while– how many ye
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