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Media Buying 101: Is Smaller Really Better?

size matters media buying
When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the way that you might think. In many industries, larger firms can leverage their size to obtain volume discounts and special favors. However, in a detail-ori
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4 Best Practices for Saving 20% to 30% on your Media Buying

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Henry Ford said this, and it’s as true today as ever: “A man who stops advertising to save money, is like a man who stops the clock to save time.” The fact is, most businesses need to advertise in order to grow profits, pay employees and partners, and develop new markets. Unfortunatel
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