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Google Chromecast: A Game-Changer for Media Buying?

If you’ve done an Internet search, sent an email from your Gmail account, or made a call from your Android phone, you already know that Google’s good at game-changers. So when the tech giant debuted its ridiculously cheap, absurdly easy-to-use Chromecast device in late Jul
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Media Buying 101: Is Smaller Really Better?

size matters media buying
When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the way that you might think. In many industries, larger firms can leverage their size to obtain volume discounts and special favors. However, in a detail-ori
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Top 10 TV and Radio Media Buying Tips for Political Campaigns

Media buying for political campaigns is a complicated game that really heats up in the 45 to 60 day window before a general election. And, you have to play smart, because campaign war chests aren’t so flush with cash these days. Here are Vision Media’s top 10 tips for understanding th
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4 Best Practices for Saving 20% to 30% on your Media Buying

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Henry Ford said this, and it’s as true today as ever: “A man who stops advertising to save money, is like a man who stops the clock to save time.” The fact is, most businesses need to advertise in order to grow profits, pay employees and partners, and develop new markets. Unfortunatel
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Vision Media Overview – An Interview on Media Buying, Ad Sales and Advertising Negotiation

TRANSCRIPT: Phil: This is Phil Dunn with Synapse Services and we’re talking with Steve Reed of Vision Media today. Welcome Steve. Steve: Thanks Phil, good to be here. Phil: So Vision Media has been helping large and small businesses buy media for quite a while– how many ye
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Six Tips for Smart Local Radio Buys – Radio Advertising

If you’re not advertising on local radio, you’re missing out on a chance to connect with a lot of potential clients. Each week, radio advertising reaches more than 92% of Americans ages 12 and up, and it’s at the local level where much of the action happens. A few savvy steps can help
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