Logo - Vision Media - Be Seen, Be Heard.


Media Buying 101: Is Smaller Really Better?

size matters media buying
When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the way that you might think. In many industries, larger firms can leverage their size to obtain volume discounts and special favors. However, in a detail-ori
Continue Reading →

Media Buying Trends Impacted by Multi-Screen Consumer Behavior: Google Study

It’s no secret. Everyone’s simultaneously using smart phones, tablets/iPads, laptops and TVs to consume information, shop, find answers and have fun, and the media buying implications are significant.  That little non-secret is also the impetus behind a recent study of digital media c
Continue Reading →