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Articles & Resources

 

New Advertiser Strategies for Geofencing

The Battle for Sales and In-Store Traffic is Moving to Smartphones and Tablets. What’s the number one complaint in the malls and retail centers...
By stevereed | March 20, 2017 | Digital Media, Media Buying

Why SEO, Social and Search Advertising Are Gasping for Air

New trends suggest a strong move back to traditional advertising Everywhere you turn, bloggers and marketing insiders are squawking about social media, SEO and...
By stevereed | February 26, 2014 | Media Buying, Radio Advertising, TV Advertising

Click-Fraud and Phantom Clicks: The Digital Ad Industry’s Dirty Little Secret

The entire digital advertising world is predicated on the notion that page views and ad clicks translate into sales. Branded websites and digital media...
By stevereed | November 12, 2013 | Media Buying, Radio, Radio Advertising, TV Advertising

Google Chromecast: A Game-Changer for Media Buying?

If you’ve done an Internet search, sent an email from your Gmail account, or made a call from your Android phone, you already know...
By stevereed | July 30, 2013 | TV Advertising

New Nielsen Research: Digital Still Fails to Deliver on Advertising ROI Promises

If you’ve glanced at a marketing or technology blog in the past few years, you’ve probably heard some of the commotion surrounding the supposed...
By stevereed | July 26, 2013 | Media Buying, Radio Advertising, TV Advertising

Vision Media Launches Milo “Misting Lotion”: Skin Hydrating Break-through

Please check out this new spot and product that Vision Media is launching. Milo is the product, and it is truly revolutionary. It is...
By stevereed | June 17, 2013 | Uncategorized

Big Data Plus Small Agency: Your Ticket to a Great Media Buying

In this age of shrinking marketing budgets and rapidly diversifying media, every advertising dollar has to go just that much further than before. Whether...
By stevereed | June 12, 2013 | Media Buying

Media Buying 101: Is Smaller Really Better?

When it comes to the fast-paced world of media buying, the old adage about size is most definitely true. It matters—but not in the...
By stevereed | May 21, 2013 | Media Buying

Survey the Local Media Buying Landscape with Free Online Resources

Advertising on local media can help you reach your target audience precisely and affordably, but if you’re not specially trained in media buying, negotiating...
By stevereed | March 20, 2013 | Uncategorized

Five Ways to Treat Media A.D.D. and Deliver a Better Media Buying Strategy

In a world of DVRs, pay-per-click, and more channels than days in the year, media consumption can start to feel like a case of...
By stevereed | January 23, 2013 | Uncategorized