Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects
Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI...
Exploring Agency Partners: Finding the Right Fit for Your Brand
Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Understanding Attention Metrics: The Future of Measuring Digital Advertising?
“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
What is Artificial Intelligence: AI for Beginners
“…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” – Sam Altman, OpenAI CEO, in...
Culture: The Key Ingredient for any Client-Agency Relationship
At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...
Programmatic Advertising Explained
In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...
What is Digital Advertising?
“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
What You Need to Know About Advertising in the 2024 Election Season
If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the first television ads with his...
What is Media Buying?
If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...
The Trade Desk’s Forward ’24: TV’s Tipping Point conference
Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Media Trends
Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...
What Is Outdoor (OOH)?
WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
