What Advertisers May Have Missed at CES 2025
If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising.
If you have experienced this massive event, you know trying to summarize it is like trying to give someone a sip of water from a firehose. There is no way to share everything that goes on, from tech to healthcare, advertising to sports, and a combination of all.
As with each CES, there was no shortage of innovation shared, especially in the advertising industry. These trends aren’t just flashy announcements—they’re actionable opportunities for marketers to connect more authentically with their audiences.
5 trends that could reshape how we approach marketing in 2025 and beyond:
- AI-Driven Creativity: Cutting-edge tools empower brands to craft real-time personalized campaigns. From AI-generated ad visuals to predictive targeting, the possibilities are endless.
- Connected Everything: The rise of IoT-integrated advertising is here. Smart home devices and wearables are becoming touchpoints for immersive brand storytelling.
- CTV Innovations: Connected TV continues to evolve with enhanced targeting, interactive ads, and new measurement tools to optimize ROI.
- Sustainability in Ads: Brands are putting eco-conscious messaging at the forefront, aligning with consumer demand for greener, more ethical advertising strategies.
- 5G and Immersive Media: Faster connections mean seamless AR/VR ad experiences, paving the way for richer storytelling and engagement.
5 Announcements Heard at CES2025
- Comcast is launching a multi-publisher advertising solution that includes A+E, NBCUniversal, Xumo, and more.
- The nomenclature for AI is only getting started. We’re now entering the Agentic Era – AI agents from more sophisticated LLMs complete tasks for you, like booking details for an event.
- Disney offers biddable ads for live sports.
- Amazon is opening up its ad tech to other retailers through Amazon Retail Ad Service.
- GenAI is looking for revenue streams. How soon will you see ads throughout your chat AI platform?
