At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with are a joy to work with, collaborative, open to new ideas, and generous with sharing their data.
This transparency allows us to create a complete story when reporting on their media campaigns. We’re always excited to support their commitment to investing in and giving back to their communities. We ensure that our partners in each market share this community-first mentality, ultimately adding value for our clients.
Last month, I attended the America's Credit Union Marketing Conference and was amazed by the positive energy. The event was filled with valuable information for credit union marketing professionals, from externalizing your organization’s mission to creating incredible member experiences.
Although I’ve attended many conferences, this was my first with the credit union community, and it truly felt like a close-knit family. Everyone I met made me feel like part of the community. All were open, sharing their successes and challenges to uplift each other. I was honored to see several clients receive Diamond Awards for their dedication and hard work.
In true credit union spirit, the winner of a high-value painting raffle chose to auction it off to raise funds for the local community. The highest bidder, in turn, planned to auction it again to continue funding community efforts. The "pay it forward" mentality was everywhere.
I left the conference feeling recharged. I made new friends, learned more about the marketing challenges credit unions face—big and small—and returned to my team with fresh insights to tackle those challenges for them. Most importantly, I left with a renewed passion to find more ways to give back to my community.
