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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts in category "Digital Advertising"

What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Mitch headshot 2023
By Senior Digital Media Manager As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
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Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max headshot 2024
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...
Tianna headshot 2024
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
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Programmatic Advertising Explained

In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...
Tianna headshot 2024
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
image of a large city and many digital ads

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
Max headshot 2024
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.