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Insights

The media landscape is constantly evolving. Insights is our collection of practical advice, educational resources, and media trends for marketing professionals to support your media growth and goals.

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Viewing page 1 of posts in category "Media Trends"

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10 Game-Changing Ad Trends and Announcements from CES 2025

What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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Meta Policies for Healthcare and Financial Services

Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
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By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
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Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
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What You Need to Know About Advertising in the 2024 Election Season

Need to Review Your Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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Media Trends

Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.