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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts by Jennifer Hall

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
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By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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6 Ways AI Elevates Media Buying Strategies

6 Ways AI Elevates Media Buying Strategies Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value....
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI now and future concepts. Part Two offers practical tips for...
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
2024 Inc. 5000 Fast-Growing Private Companies award logo.

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Artificial Intelligence: AI for Beginners

“…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” – Sam Altman, OpenAI CEO, in...
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Media Buying?

If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.