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Insights

The media landscape is constantly evolving. Insights is our collection of practical advice, educational resources, and media trends for marketing professionals to support your media growth and goals.

Insights
Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Exploring Agency Partners: Finding the Right Fit for Your Brand

Exploring Agency Partners: Finding the Right Fit for Your Brand

Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Understanding Attention Metrics: The Future of Measuring Digital Advertising?

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....
What is Artificial Intelligence: AI for Beginners

What is Artificial Intelligence: AI for Beginners

“…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” – Sam Altman, OpenAI CEO, in...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Culture: The Key Ingredient for any Client-Agency Relationship

Culture: The Key Ingredient for any Client-Agency Relationship

At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Programmatic Advertising Explained

Programmatic Advertising Explained

In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What is Digital Advertising?

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What You Need to Know About Advertising in the 2024 Election Season

What You Need to Know About Advertising in the 2024 Election Season

If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the first television ads with his...
Lindsey Lind
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
What is Media Buying?

What is Media Buying?

If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
The Trade Desk’s Forward ’24: TV’s Tipping Point conference

The Trade Desk’s Forward ’24: TV’s Tipping Point conference

Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Media Trends

Media Trends

Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...
Lindsey Lind
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
First-Party Data

First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.