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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Culture: The Key Ingredient for any Client-Agency Relationship

At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...
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By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
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Programmatic Advertising Explained

In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...
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By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
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What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
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By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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What You Need to Know About Advertising in the 2024 Election Season

Need to Review Your Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the...
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By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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What is Media Buying?

If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...
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By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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The Trade Desk’s Forward ’24: TV’s Tipping Point conference

Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Max headshot 2024
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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Media Trends

Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
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By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
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What Is Outdoor (OOH)?

WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
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By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
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Media Planning Ahead to Maximize Budget & Efficiency

While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
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By Director of Media Strategy A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.