Case Study
OBJECTIVES
The primary goal of the transportation campaign was to alert their transportation partners of a new cleaner option for shipping.
OPPORTUNITY
With Vision Media partnering to develop and execute media strategy, Clean Energy was able to increase their brand awareness and ad recall significantly which ultimately aided in their sales process.
Our media strategy used a B2B approach that was highly targeted to make the greatest use of budget dollars available to reach the right decision makers in the target companies.
The advertising strategy focused on three primary media vehicles to target the right people with the right message.
• LinkedIn Sponsored Content allowed us to target specific companies from their first party data and deliver sponsored content and video to Transportation & Trucking, Logistics & Supply Chain, Warehousing, Import/Export, Package & Freight Delivery custom audiences.
• Geo-Targeted Programmatic Display let us use SDK location data to geo-target industry conferences, shipping ports and key prospective customer headquarters. By creating micro-interactions with prospects, we were able to grow brand and product awareness well ahead of the consideration phase.
• National Trade-Based Print Publications focused on shipping and transportation industries. Our team identified publications and flighting based on editorial content and readership. Strategic flighting focused on industry conferences,
Outcomes
New media efforts supported a 30% increase in Clean Energy's sales in their first year of partnership with Vision Media. They were able to contract with a new partner in UPS six months into the campaign. UPS was one of the key audience targets with geo-targeting tactics. Overall brand awareness and ad recall increased from the campaign strategy.
OPTIMIZATIONS
With a continued strategy to increase awareness Clean Energy is expanding their audience targeting. They continue to utilize Vision Media's planning and buying expertise to amplify their message with great success.
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SALES INCREASED
30%
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NEW CLIENT
UPS
DURING CAMPAIGN
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