Skip to main content
Edit Page Control Panel
Swire Coca-Cola

Swire Coca-Cola

Drive customers to Albertson's stores to purchase Coke Sparkling Soft Drinks and amplify in-store pop ups and events.

Case Study

Featured image 1 for the Swire Coca-Cola case study

Objectives

Target an engaged audience with unique expandable banners with mapping functionality on high-quality, local apps and within a mobile environment with Mobile Display - Rich Media Tap to Map. 

Guaranteed impressions specific to the target demographic and geographic regions. Reach people on their mobile phones or driving via streaming audio and direct them to their nearest Albertson's location.

Opportunity

We had the opportunity to lead this campaign for Swire Coca-Cola, a local bottling client. Our goal was to drive customers to their local Albertson's to purchase Coca-Cola products: smartwater, POWERADE, vitaminwater, AHA and Dasani. 

The campaign ran from 6/15/23 - 7/25/23 with a digital KPI goal of 1 - 3% engagement rate and viewability of 80%. Our geo-target was a dynamic radius around local Albertson stores in the Phoenix and Tucson, Arizona areas. 

Digital advertising with Rich Media - Tap to Map Mobile Display Ads and streaming audio were used to promote the campaign.

Outcomes

• Digital campaign delivered over 4m impressions. 

• Digital engagement rate was 6.18%, exceeding the 1 - 3% benchmark. 

• Viewability was over 91%, exceeding the 80% benchmark for Rich Media Display. 

• Over 5,000 incremental stores visits. 

• 9.3% Uplift. 

• $3.18 cost per incremental store visit.

Optimizations

The campaign's success confirmed the benefit of creating awareness and promoting in-store sales with digital ads to highlight cost savings at Albertson's. In the future, focus on cleaner ads with fewer graphics and testing creative options with clear and large Coke logos on each digital ad. 

The rural audience was extremely high-indexing informing us that the radius should be expanded to capture new and look-a-like audiences. The map feature on the digital ads helped drive in-store traffic and eliminated the step of customers having to find a location on their own.

  • Cost/Incremental Visit

    $3.18

  • Digital Engagement Rate

    Over 91%

  • Over 5,000

    Store Incremental Visits

  • Uplift

    9.3%

More Projects

See how we’ve helped a few more media services clients achieve their marketing goals.

Geisinger Health Plan

Geisinger Health Plan

Geisinger Health Plan (GHP) has relied on Vision Media for its media buying for over 6 years. With growing …

Continue Reading
Seattle Children’s

Seattle Children’s

Seattle Children’s chose Vision Media as their AOR in October 2023. Seattle Children’s mission is to provide hope, care and cures to help every child live the healthiest and most fulfilling life possible.

Continue Reading

Let's Connect

We'd love to sit down and talk with you about how we can help with your media strategies. Please fill out the form, or send us an email to connect.

At Vision Media, we are committed to safeguarding your privacy. The information we collect through our website is managed by data collection practices, ensuring your personal information remains secure. By submitting this form, you are agreeing to receive emails from us. Visit our Privacy Policy for more details.