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Insights

The media landscape is constantly evolving. Insights is our collection of practical advice, educational resources, and media trends for marketing professionals to support your media growth and goals.

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Viewing page 1 of posts in category "Traditional Advertising"

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What Is Outdoor (OOH)?

WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
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By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.