Service Content
MEDIA BUYING APPROACH
Acting as your agency of record (AOR) with all media representatives, opportunities, and billing, we'll handle planning, execution, reporting, reconciliation, and billing with vendors on your behalf, confirming you’ve received accurate media and impressions. Longstanding and positive relationships with vendors nationwide support your media program’s success.
Benefits of a media agency:
Relationships and Strategy
Vision Media is a team of seasoned media buyers. We know what works and how to optimize media strategies to make the most of your budget. Vendor relationships give us access to new placements, executions, and targeting as they become available. We know how to integrate the media mix to amplify impressions, awareness, store traffic, and sales.
Buying and Negotiating Power
Buying millions of dollars of digital and traditional advertising across the U.S. allows us to negotiate rates and added value above what you can realize directly. Media often has hidden costs, and we know what market rate and CPM to pay for various mediums, getting the lowest rates and best value for you.
An Objective Perspective
We are agnostic in our media preferences. Media is recommended based on the audience, goal, market, and where we see success. Our expertise allows us to evaluate vendors and media options that save money and translate into better results than working with vendors directly.
4-Point O's Media Approach
Handling the Details
Buying media requires a lot of details, reconciliation, and holding vendors to what was promised. Our media team can handle these details efficiently on your behalf, letting you focus on the overall strategy and creative for your brand. A few of these details include:
- Integrating data from multiple platforms
- Fielding inquiries and meetings with market reps
- Media research
- Establishing relationships with platforms and vendors
- Negotiating and activating media buys
- Reviewing and signing IOs (Insertion Orders)
- Trafficking spots
- Reconciling invoices, payments and AP
- Tagging trackers
- Added value reporting
- Tagging for brand safety and viewability
- POP/screenshots/tear sheets
- Confirmation of proper creative and rotations
- Pacing reports and optimization of plans
- Measuring media effectiveness
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Digital Display Advertising -
Linear TV Advertising -
Out of Home Advertising -
OTT-CTV -
Paid Search -
Print Advertising -
Programmatic Advertising -
Radio/Audio Advertising -
Social Media Advertising
Testimonial
"Vision Media has been our agency of record since 2015. Vision is an invaluable strategic collaborator. We are always impressed with their market insights, adaptability to an ever-changing environment, and ability to consistently do 'more with less'—very important for a nonprofit."
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Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.
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