Service Content
ACCURATE DATA FOR BETTER DECISIONS
Before your digital campaign launches, our team uses best practices to set up the needed scripts, events, goals, and audiences. The team thoroughly tests and debugs engagements and analytics at a script level for proper conversion mapping, tracking, and grouping. A real-time custom dashboard is set up to analyze and measure your most important KPIs.
REGULAR REPORTING
Once the campaign goes live, our process typically provides clients a two-week initial report to ensure campaigns are properly tracked and pacing. This initial report helps review the campaign’s early results while allowing enough initial data to be collected before making educated decisions.
We schedule monthly and quarterly analytics reports and any necessary calls to address previous months’ performance data against baseline metrics. We also provide weekly optimization reports to address more immediate changes related to WoW performance metrics.
CAMPAIGN TRACKING
Our obsessive drive and curiosity continue as we learn through the data, recommending adjustments to targeting, spending by channels, and creative, to drive the highest return. Once the campaign has been completed, we’ll deliver a final report summarizing its entirety, breaking out results against our initial targets and helping to direct and implement a plan of action for future campaigns.
Screenshots
Reporting Dashboards
Audience Reporting
Ensuring your company's target audience is accurate.
OTT/CTV Reporting
Monitoring OTT/CTV campaigns, making adjustments as needed and sharing results.
Performance Reporting
Tracking the performance of your campaigns with your goals and KPIs.
Advertising Platform Reporting
Providing individualized analysis of your campaigns based on each ad platform.
Media Channel Reporting
Streaming Audio to OOH and Print to Programmatic, we evaluate each campaign channel in real time to optimize results.
Geo-Targeted Reporting
Providing a break-down of geographic results whether across the country or within your local region.
Testimonial
“Vision Media is so much more than media buying. They’re not just checking boxes. Everything they do connects us with our audience and optimizes our investment. They actively contribute to the achievement of our goals.”
More Services
Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.
Let's Connect
We'd love to sit down and talk with you about how we can help with your media strategies. Please fill out the form, or send us an email to connect.
At Vision Media, we are committed to safeguarding your privacy. The information we collect through our website is managed by data collection practices, ensuring your personal information remains secure. By submitting this form, you are agreeing to receive emails from us. Visit our Privacy Policy for more details.
Latest From Our Blog
AI Policy Making for Marketing and All Organizations
Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
How Vision Media Collaborates With Creative Agencies
At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
What Are UTMs and Why Should Marketers Care?
In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
