Chris Schroeder, Director of Media Strategy
Back To Our TeamChris Schroeder
Director of Media Strategy
Chris Schroeder
Director of Media Strategy
Smart and thoughtful. Precise and calculated. Forward thinking and progressive.
These are how some of Chris' best friends describe him. We definitely see those traits come through in his role as Director of Media Strategy. In our industry, people often talk about impressions, rating points, and budgets.
While Chris certainly values the importance of these metrics, the part of advertising he enjoys the most is the human nature of the work. Radio, TV, outdoor, digital - these are all mediums that intertwine with the lives of people. Chris believes that because people are passionate about media, he has to be respectful of that and deliver messaging as thoughtfully as possible.
A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans. He has a passion for a wide variety of musical styles and will always and forever cherish the Seattle Supersonics. #neverforget
Articles by Chris
Planning Ahead to Maximize Budget & Efficiency
While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
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