Gus Rios, Executive Vice President of Strategy and Commercial Growth

Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media, also known as Vision.

Gus works at the intersection of strategy and client relationship building, optimizing Vision’s operations, identifying growth opportunities, and fostering partnerships with key clients to deliver exceptional value.

With a career rooted in the food and beverage industry, Gus has worked with some of the world’s most recognized brands, including Pepsi, Lay’s Potato Chips, and Coca-Cola. His experience spans brand management, marketing innovation, and shopper strategy.

Gus has also led transformative projects like building the marketing tech stack and brand strategy for MyCoke, demonstrating his ability to connect data and insights to real-world business outcomes.

Known for his empathetic leadership style, Gus is a servant leader who thrives on empowering his teams and building collaborative environments. He believes in creating strategies that are not only innovative but also actionable and impactful.

His personal philosophy—"Anyone can lead from any seat"—guides his approach to mentoring and fostering growth within his teams.

Gus enjoys pursuing his passion for photography, attending Formula 1 races, and exploring the outdoors with his family. A lifelong learner, he believes careers are a reflection of personal evolution and approaches every step with curiosity, purpose, and a commitment to making a difference.

Linked In Bio